Swiss tech pioneer on a mission to redefine living
By merging cutting-edge technology with the intelligence of nature. We build climate-smart hardware and software that turn cities
into sustainable ecosystems—resilient, green, social and built for the future.
What Drives Us
At GreenState AG, we develop cutting-edge hardware and software
solutions that merge innovation with ecology.
Our Mission
Our mission is to transform urban environments into intelligent, nature and society-integrated ecosystems through climate-resilient, sustainable, and scalable technologies.
Our Vision
To create a world where technology and nature coexist in harmony—powering climate-smart cities and sustainable living for future generations.
Where Technology Meets Sustainable Growth
Take a closer look at how we're reshaping the future of agriculture through innovation and precision. This video highlights our commitment to vertical farming, advanced tech solutions, and sustainable practices that power smarter, greener growth from the ground up.
GreenState AG Holding Company
As the parent company headquartered in Winterthur, Switzerland, GreenState AG oversees and connects all operations within the group, providing strategic direction across diverse business units.
Yasai AG
GreenState AG
Green Modular Trading LLC
NutriSuisse AG
GreenState Development
GreenState AG
Our Executive Team
Chairman & CEO Arsenije Grgur
The visionary behind GreenState AG is our founder, Mr. Arsenije Grgur, who currently serves as Chairman and CEO of the GreenState AG Group. He leads the company’s overall business strategy, with a strong focus on digitalization and software architecture.
It has been Mr. Grgur’s long-standing vision to develop integrated hardware and software systems that work in harmony with nature, driving the company’s mission toward sustainable, climate-smart innovation.
With over a decade of experience in investment management, venture capital, and digital transformation, Mr. Grgur brings a unique blend of strategic insight and technological expertise to GreenState AG.
He holds a Bachelor’s degree in Business Management from the Faculty of Law and Legal Studies, an MBA in International Management from SBS Swiss Business School, and a certification in Digital Transformation from Harvard Business School.
Board Member & CFO Christian Hörler
Mr. Christian Hörler serves as Chief Financial Officer (CFO) and Board Member of GreenState AG, where he plays a key leadership role in shaping the company’s financial strategy. He is the architect behind the company’s corporate governance framework and has led the development of legal and operational structures for fundraising activities, encompassing both debt and equity financing.
In addition to his role at GreenState, Mr. Hörler also serves as the Chief Executive Officer (CEO) of MetaSwiss Group AG, a FinTech sister company of GreenState AG, further strengthening the strategic and financial alignment between the two organizations.
Mr. Hörler has almost four decades of experience in investment banking, training and certifying bank customer advisors, and has held management positions at renowned international financial institutions such as J.P. Morgan and UBS.
He holds a Bachelor of Science in Banking and Finance and a Master of Advanced Studies (MAS) in Banking and Finance from the University of Zurich, and is currently enrolled in the Asset Management program at the University of Lucerne.
Board Member and Project Manager
Christoph Lustenberger
Dr. Christoph Lustenberger is the driving force behind the success of GreenState AG’s vertical farming operations. As an expert in industrial-scale production, Dr. Lustenberger has played a pivotal role in scaling GreenState’s farming activities to meet 99% of retail delivery requirements within just four weeks—a major milestone in sustainable food production.
In addition to his role at GreenState AG, Dr. Lustenberger serves as CEO of YASAI AG, a wholly owned subsidiary of GreenState AG. YASAI AG is highly specialized in the production of fresh herbs and lettuce, operating two large industrial vertical farms located in Niederhasli and Neuhausen am Rheinfall.
Dr. Lustenberger brings deep academic and practical expertise to the organization. He has served as a lecturer in Factory Management and Automation at ZHAW and holds a Ph.D. in Food Process Engineering from ETH Zurich, awarded in 2004.
Board Member Pierre Allemann
Dr. Pierre Allemann serves as a Board Member of GreenState AG, where he plays a key role in bridging the gap between technology and human health. His expertise ensures that all innovations and developments at GreenState AG are aligned with the well-being of the human body, reinforcing the company’s commitment to sustainable and health-conscious solutions.
Dr. Allemann is a practicing vascular surgeon at Surgeons FMH and holds a medical doctorate. In addition to his medical career, he is an active investor through Bluestone Equity Partners AG, his technology-focused family office, where he supports ventures at the intersection of health, innovation, and sustainability.
