Eat Fruit Investment



Benefit from a Tree investment is that your investment is always GROWING!

Eat Fruit is working with major retail shops in local market such as Lidl, Idea, Roda and Dis.
Eat Fruit expands its portfolio to Strawberry, Pears, and Raspberry next to Hazelnuts.
Company is expanding it's machinery portfolio for easier preparation of the land and harvesting possibilities.
From family owned business to incorporating an LLC and taking business operations to another business level.
There is something almost symbolic about the fact that Milan Mačvan, a man who built his career on basketball courts across Europe, now directs his energy toward the land — quite literally. While many former athletes remain in the world they know best, Mačvan chose a path that demands a different kind of patience, knowledge, and faith: agriculture.
His story is not just about changing professions, but about changing perspective. At a time dominated by technology and quick profits, he has turned to something slower, yet fundamentally tangible — food production. As the founder of EatFruit, Mačvan now speaks about fruit, investments, and long-term development models with the same seriousness he once brought to major games.
Current farmland site is 85.5 ha and prepared for multi tonne annual production. Site is equipped with latest agro technological machines and professional work force.Farmland is divided into: 30ha Hazelnut plantation, 18ha Pear, 6.5ha Raspberry fields and additionally, Site is equipped with cold storage unit with 200 tonnes capacity.





Our goal is to make every country fully self-sufficient by enabling the growth of fresh, nutritious, and healthy food that is locally produced, easily accessible, and sustainably cultivated to support communities and future generations.

Our vision is to support local communities by utilizing the land in the most optimal way for producing food, by at the same time creating jobs for people who are willing to work with the most innovative agriculture technologies.
Our mission is to produce high quality and healthy pesticide free products with an implementation with the top modern AgTech solutions available on the market.




Platform is developed and operating with the purpose of connecting local producers into a strong community with in an intension to maximize crops, reduce production costs, improve communication and strengthen a bargaining power with all stake holders.

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Have you ever wondered about our practices, investment opportunities, or the benefits of our products? Below you’ll find answers to some of the most common questions that may be of interest to you.
The benefits of investing in trees are long-term because your investment lasts for several decades, you have no obligation regarding the investment itself because Eatfruit Invest does everything for you and the return on investment each year is significantly higher than traditional investments.
Of course, any domestic and foreign individual, as well as domestic and foreign companies, can invest in Eatfruit invest and become an investor.
Your trees are kept in the northwestern part of Serbia, in Mačva, in the village of Culjković, near Šabac.
Investing in Eatfruit Invest is not a liquid investment, although it is a long-term investment.
It takes time for the trees to reach maturity and for the investment to be repaid and then start to bring in money as passive income.
This Page is an executive summary prepared by Eat Fruit DOO for informational purposes only. It does not constitute an offer to sell or solicitation to buy any securities. Financial projections are forward-looking and subject to material risk; actual results may differ significantly. Prepared in conjunction with the Eat Fruit DOO Business Plan (OeEB, February 2026). Recipients should obtain independent financial, legal, and tax advice before making any investment decision. Governing law: Republic of Serbia.